February 2, 2007
Journal Receives Two National Marketing Awards
PROVIDENCE, R.I. -- Two marketing campaigns, created in-house by The Providence Journal's Promotion Department, have been recognized as national award-winning entries in the 2007 Advertising, Circulation and Marketing Excellence (ACME) awards competition sponsored by the Newspaper Association of America.
The Journal's annual scholastic and athletic High School Honor Roll scholarship program was acknowledged as an honorable mention for its creativity, marketing adaptability and association with retail and national advertising partners, Cardi's Furniture and Wendy's. Also distinguished as an honorable mention was the newspaper's fall subscription and sales campaign that incorporated a multi-level sales approach with Web advertising, direct mail pieces and inserts in Cox Communication subscriber bills.
In 2006 and 2004, the Journal's Promotion Department received best of show awards in this same competition for print and online marketing campaigns, and was an International Newspaper Marketing Association award-winner for a campaign promoting the paper's Web site, projo.com.
About The Providence Journal
The Providence Journal is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,400 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, Calif.) and the Denton Record-Chronicle (Denton, Texas). The company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Additional information is available at www.belo.com.