October 6, 2008
The Press-Enterprise appoints two executives to expand its focus online and in the Hispanic community
RIVERSIDE, Calif. (Oct. 6, 2008) - The Press-Enterprise Company has announced two important organizational changes as part of its strategy to drive stronger growth in areas of opportunity for the Inland Southern California multimedia company.
The company has named Frank Escobedo as general manager of Hispanic media, and publisher of La Prensa. In this new role, Escobedo will be charged with broadening the Company's reach into the region's rapidly growing Hispanic community by sharpening its focus on La Prensa, its Spanish-language newspaper, and expanding its Hispanic media franchise by increasing its portfolio of Spanish-language products.
"The Hispanic community in our region is expected to grow to more than 2 million by 2012, which will represent almost 50% of the population," says Ronald Redfern, chief executive officer and publisher of The Press-Enterprise Company. "La Prensa had a strong performance this year, and in his role, Frank will be charged with continuing to grow La Prensa's audience and revenue through the addition of more outlets and home delivery in 2009."
In a second appointment, Ginger Neal has been named vice president and general manager of multi-media ventures for The Press-Enterprise Company. In this role, Neal will be charged with continuing to lead the company's online audience and revenue growth for PE.com, and also lead new online initiatives in Southern California to expand the growth of The Press-Enterprise Company's online and multi-media product portfolio.
"Ginger will continue to work closely with the Press-Enterprise Company's sales and news organizations to grow our PE.com franchise and our ongoing online partnerships with Cars.com, HomeScape and Yahoo! HotJobs," says Redfern. "She also will assume responsibility for growing several of our new online products and online-related print products, including the launch of new products to capture more share of the audience in the DMA.
"I'm very enthused to have Frank and Ginger lead these new growth initiatives and the much needed revenue they will drive in these new and important assignments."
About the Press-Enterprise Company
The Press-Enterprise Company, a Riverside-based subsidiary of A.H. Belo Corp., is a multimedia company serving Inland Southern California. The company publishes news and information in print and online via The Press-Enterprise, the region's largest daily newspaper with 164,189 Monday through Friday circulation and 172,730 Sunday circulation; PE.com, the region's largest local online Web site; and, more than 30 micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa, a weekly Spanish-language newspapers serving the region's diverse Hispanic community; and e advertising publications PE.cars, PE.homes, WOW, PE.jobs and Savings Express.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a distinguished news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, young adults and the fast-growing Hispanic market. The Company's partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of Cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at www.ahbelo.com or by contacting Maribel Correa, director of investor relations, at 214-977-2702.