October 27, 2008
The Dallas Morning News Releases Circulation Figures Reflecting Continued Focus on Delivering Quality Audience
DALLAS (October 27, 2008) The Dallas Morning News, on October 14, 2008, filed with the Audit Bureau of Circulations (ABC), subject to audit, a Publisher's Statement for the six-month period ended September 30, 2008. The newspaper reported a daily circulation of 338,933 and 483,841 on Sunday, including a gain in home delivery circulation sold at 50% or more of basic price of 8,429 daily and 10,401 Sunday.
While the total circulation represented a reduction of 9.3% daily and 7.5% Sunday, the overall declines in circulation can be attributed to planned business initiatives specifically aimed at improving audience quality. These include significantly reducing the number of copies sold at less than 50% of basic price, elimination of all remaining bonus-day and third-party distribution and reductions in single-copy sales, due primarily to planned price increases taken earlier this year. Without these initiatives, circulation for the period would have been up.
"We continue to receive positive feedback from our advertisers regarding our efforts to deliver access to quality local audiences via home delivery," said John McKeon, president and general manager of The Dallas Morning News. "We not only offer them access to over 268,000 daily and almost 324,000 Sunday Dallas Morning News subscribers, we have also extended home delivery access through new products including Briefing, our free news summary delivered to approximately 200,000 family households every Wednesday through Saturday and Al Dia, our Spanish-language newspaper delivered to approximately 120,000 Hispanic households on Wednesdays and Saturdays."
"Our continuing strategy is to concentrate on delivering high-quality, engaged consumers to our advertisers and provide them with the strongest possible return on their investment," said McKeon. "We are pleased with the efforts we have made to date."
About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper and serves a readership of more than 1.5 million. The newspaper has received eight Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. In 2005, The News received the Scripps Howard Foundation National Journalism Award for its editorial series calling for mandatory record votes in the Texas legislature, and its Web site, dallasnews.com, also was honored for Web reporting. In 2003, the paper launched the leading Spanish-language daily in North Texas, Al Dia, and the nation's first editorial blog. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation (NYSE: AHC, ahbelo.com), a news and information company that owns and operates four daily newspapers and 12 associated Web sites.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a distinguished news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, young adults and the fast-growing Hispanic market. The Company's partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at www.ahbelo.com or by contacting Maribel Correa, director/Investor Relations, at 214-977-2702.