October 29, 2008
The Press-Enterprise Company Sees Ninth Largest Audience Increase in U.S.
RIVERSIDE, Calif. (Oct. 29, 2008) - The Press-Enterprise Company filed its Publisher's Statement for the six-month period ending Sept. 30, 2008, with the Audit Bureau of Circulation (ABC) on Oct. 15, 2008. The company reported an audience of 925,128, a growth of 5.6% compared to the same period in 2007. The increase represents the ninth largest audience increase in the country for this reporting period.
For paid circulation, print and online, The Press-Enterprise reported 149,608 for Monday through Friday, 151,338 for Saturday and 160,016 for Sunday. While the paid circulation showed declines of 7.5% for Monday through Friday, 9.0% for Saturday and 6.5% for Sunday, the erosion was expected as the company executed several initiatives focused on improving quality of circulation and financial performance in the wake of the economic challenges.
Year-over-year comparisons reflect the elimination of all bonus days, minimal third-party sales activity, elimination of the Sunday TV book, a small pullback from outlying distribution areas, and pricing actions in both the home delivery and single copy distribution channels taken in the second quarter.
In June, in response to consumers' desire for more local news, The Press-Enterprise launched Local Plus in its four-zone model. The reporting period also showed a significant increase in the P-Edition, the exact replica edition of the newspaper online.
"We have re-defined the audience discussion at this company," says Ron Redfern, publisher and chief executive officer of The Press-Enterprise . "We have successfully augmented our reach by aggregating readership across multiple multimedia products. We also have delivered to our audience more of what it says matters most: local news.
"This strategy has produced a highly engaged readership base, which translates into an improved return on investment for our advertisers."
About the Press-Enterprise Company
The Press-Enterprise Company, a Riverside-based subsidiary of AH Belo Corp., is a multimedia company serving Inland Southern California. The company publishes news and information in print and online via The Press-Enterprise, the region's largest daily newspaper with 164,189 Monday through Friday circulation and 172,730 Sunday circulation; PE.com, the region's largest local online Web site; and, more than 30 micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa and Tele y Todo, weekly Spanish-language publications serving the region's diverse Hispanic community; and advertising publications Rancho Life, PE.cars, PE.homes, WOW, PE.jobs and Savings Express.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a distinguished news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, young adults and the fast-growing Hispanic market. The Company's partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of Cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at www.ahbelo.com or by contacting Maribel Correa, director of investor relations, at 214-977-2702.