March 8, 2012
DMNmedia Partners with Hearst to Offer Digital Marketing Solutions to Small Businesses in Dallas/Fort Worth
LocalEdge will deliver full suite of directory-based digital marketing services
Dallas, TX and Buffalo, NY (March 8, 2012) - DMNmedia , the marketing solutions group of The Dallas Morning News, Inc., has reached agreement with LocalEdge , a Hearst Media Services Company, to resell LocalEdge's comprehensive suite of digital marketing solutions to small and medium-sized businesses in Dallas/Fort Worth.
DMNmedia created a new division, named 508 Digital , to resell LocalEdge's products and services, which include: website and mobile website design and hosting, video production, search engine marketing (SEM), search engine optimization (SEO), mobile advertising including SMS (text) marketing , email marketing and social media development, as well as easy to understand reporting that demonstrates return on investment.
"Small business owners wear many hats and often choose do-it-yourself options for digital marketing," said Grant Moise, Vice President/Digital with DMNmedia. "With 508 Digital, even the smallest local business will be able to access professional counsel, as well as digital design and marketing, at close to do-it-yourself prices."
Readers of dallasnews.com will also benefit from a local search directory of the area's businesses that will be integrated into the news site. Businesses can be featured by category through premium placement and attractive profiles.
With today's announcement, DMNmedia joins a growing network of newspapers and advertising agencies that are LocalEdge resellers, including: Albany Times Union, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and seattlepi.com. This partnership between DMNmedia and LocalEdge is the first partnership for LocalEdge with a non-Hearst media company.
Jeff Folckemer, President and CEO of LocalEdge and SVP of Hearst Newspapers, added, "We are pleased to add one of our country's largest and most respected newspaper companies to LocalEdge's growing network, which over the past 18 months has added more than 6,500 new customers to our resellers' properties. We look forward to providing tremendous service and support to DMNmedia and its customers."
508 Digital w ill be overseen by General Manager Brian Ritenour, who brings more than 20 years of experience in directory-based marketing.
LocalEdge ( LocalEdgeMedia.com ), a Hearst Media Services Company, is a premier multi-media company leading the transition to web-based advertising for any size business. The organization has been in business for over 40 years and services customers nationwide.
Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, Local Edge offers a full line of digital marketing products that help its customers and business partners reach and interact with today's consumer.
About The Dallas Morning News and DMNmedia
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Dia ( www.aldiatx.com ), the leading Spanish-language daily in North Texas; neighborsgo ( neighborsgo.com ), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read. To advertisers, the portfolio of products is represented by DMNmedia ( www.DMNmedia.com ), the marketing solutions group of The Dallas Morning News, Inc.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and a diverse group of websites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various niche publications targeting specific audiences, and its partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of Cars.com. A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting David A. Gross, vice president/Investor Relations and Strategic Analysis, at 214-977-4810.
Statements in this communication concerning A. H. Belo Corporation's (the "Company's") business outlook or future economic performance, anticipated profitability, revenues, expenses, dividends, capital expenditures, investments, impairments, pension plan contributions, real estate sales, future financings, and other financial and non-financial items that are not historical facts, are "forward-looking statements" as the term is defined under applicable federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those statements.
Such risks, uncertainties and factors include, but are not limited to, changes in capital market conditions and prospects, and other factors such as changes in advertising demand and newsprint prices; newspaper circulation trends and other circulation matters, including changes in readership methods, patterns and demography, and audits and related actions by the Audit Bureau of Circulations; challenges implementing increased subscription pricing and new pricing structures; challenges in achieving expense reduction goals, and on schedule, and the resulting potential effects on operations; technological changes; development of Internet commerce; industry cycles; changes in pricing or other actions by existing and new competitors and suppliers; labor relations; regulatory, tax and legal changes; adoption of new accounting standards or changes in existing accounting standards by the Financial Accounting Standards Board or other accounting standard-setting bodies or authorities; the effects of Company acquisitions, dispositions, co-owned ventures, and investments; pension plan matters; general economic conditions and changes in interest rates; significant armed conflict; and other factors beyond our control, as well as other risks described in the Company's Annual Report on Form 10-K for the year ended December 31, 2010, and other public disclosures and filings with the Securities and Exchange Commission.
For Inquiries to LocalEdge:
VP of Marketing & Strategic Market Analysis
(716) 875-9100 ext. 80258
For Inquiries to DMNmedia:
Director of Marketing Strategies, DMNmedia